LG Neon II Smartphone Executive Launch Kit

Back by popular demand—the LG Neon phone was reborn. This phone was targeted towards younger adults ranging from high school to college-level students wanting a trendy, but a simple smartphone. This launch kit was developed to introduce in 2011 the LG Neon II phone to AT&T district managers prior to the phone’s availability for market release. This series of concept renderings were presented to the client from which a final selected design was produced which most resembled the theme of the urban design but within a simplified format.

LG Encore Smartphone Executive Launch Kit

The LG Encore phone was a new smartphone model added by LG. This phone was intended to target middle-aged woman of style and sophistication wanting a phone that looked the part but was easy to use with limited bells and whistles under the hood. This launch kit was developed to introduce in 2011 the new LG Encore smartphone to AT&T district managers prior to the phone’s availability for market release. The selected concept was intended to emulate the robin egg blue proprietary to Tiffany with tissue paper flowing from the top area of the box. The inner casing holding the phone was lined with grey silk and a mirror-like internal top letter panel was included to check out the new smartphone digs.

LG Arena Smartphone Executive Launch Kit

The LG Arena phone was a new model added by LG. This phone was targeted to younger, media-savvy audience wanting a phone that provides unlimited media access in a smartphone. This launch kit was developed to introduce in 2010 the new LG Arena smartphone to AT&T district managers prior to the phone’s availability for market release. This selected design was produced and included unique elements such as an exploding stage reveal as the folds were reversed acting as a spring to release the front and side walls. The rear banners acted as a grounding point to stabilize the package design. In addition, a sound chip was light activated upon opening allowing the cheering crowd to cheer on the LG Arena like a rock star.

LG Solar Hands-Free Speaker Executive Launch Kit

This was a special launch kit for a new product category for LG into the solar product accessories market. As a result, we had SO many great things to tout about this product that we decided to produce a launch kit around that theme which build with the suspense of the reveal of the LG HFB-500 unit.

Product Packaging

LG Accessory Launch Kit

This accessory launch kit was designed to appear eco-friendly using a smaller footprint and printing inks directly onto the fluted raw corrugated cardboard. In addition, there was a smaller branded identity program included within this project with the branding of the “LG Fundamentals” with a logo design. This product packaging features a double-walled clamshell box design. Inside, the product display panel uses a grided hold pattern aligned with the printed design to allow for zip ties to easily secure the unit to the primary interior surface.

Product Design

Wawona Fresh Fruit Cups Product Launch

Product design starts with understanding the market and competitors in this space dominated by big industry. By combining product design skills along with an eye for rich and vibrant designs—a product design can “pop” on the shelf to gain needed attention from consumers. This approach for color packed designs with rich imagery and pure jewel tones hits a balance of freshness and purity.

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