It’s my roots. It’s where I grew up (Lafayette) and more importantly—I wanted my children to grow up in a great community with great schools amongst great people. I’ve enjoyed my journies from agency life in Chicago to Orange County and Los Angeles and now back to Indiana.
California is nice. Like being able to go to the beach and ski locally all within a 3-hour drive. However, I believe weather plays an important role in our work behaviors. For example, the colder the climate—the more people tend to immerse themselves in their work. Typically people in warmer climates like out West instead tend to “work to live” which can be misinterpreted as being lazy. An interviewer once asked me, “Do you surf?” My immediate reply was “No.” He explained that the agency had adopted an 8-hour flex workday to allow surfers to surf during high tide. Weird…play over work?
Indirectly the weather. California is home to a unique, sport which was is founded in the United Kingdom called “lawn bowling.” I became involved and passionate about the sport shortly after moving to California in 2001 and still play competitively nationally and abroad representing the United States. It’s allowed me wonderful opportunities including travel, competition, and sharing a love for the sport with others worldwide. Google it and we can chat further some time.
Results—positive or negative. It’s difficult otherwise to quantify the efforts made and determine the direction of future efforts. Also, understanding the underlying motivations and pain points of your target audience help to provide insight into how to better communicate a winning value proposition that creates advocacy.
We’re a funny breed. Ask anyone in the agency outside of creative. We see ourselves as warriors fighting for a better good but commonly, creatives where their work on their sleeves and have a hard time being objective. Moreover, many miss the true purpose of the work which is to help a client effectively communicate a feeling, message or change in behavior to an audience. I liken it to the sugary coating on a dose of medicine. A need for the common wellness of others.
In managing creative teams—I enjoy being a working Manager who can work alongside them to help in their efforts. I enjoy brainstorming sessions and try to challenge conventional thinking to practical ends. I hold team members accountable for delivering quality work on time and on budget.
About 8 at once. I say that based on the fact I have typically used a mixture of both full-time and part-time workers for project allocations. As many agencies, the ebbs and flows of work are not evenly distributed to a calendar of days in a week or hours within a day.
I feel as though there is so much more to be learned about the number of Social Media platforms available and lack of testing within Digital Media. Over my career which is founded in Direct Response—I find it unusual that testing isn’t at the forefront of what drives online media. I firmly believe the best idea is a winning one. Understand what drives an audience through cell tests and multiple offers/creative is what turns good ideas into profitable ones.
My diversity in skills sets allowing me to strategically develop, implement and articulate creative solutions that provide clients increased response and more bang for their marketing buck.
As a sophomore in High School, my sociology teacher began roll call by reading the paperwork provided which used our first initial followed by our last name. In my case, it stuck with friends and since everyone liked calling me “tbaer“—I went with the flow ever since embracing it as my AKA.
Go ahead. Ask a question. Ask ten. Or simply pick up the phone and let’s talk shop and how I can be of assistance to you and your needs. Call 866-4TBAER7 to chat or to schedule a live, in-person meeting locally.
If you’re beyond the Indy area and would like to book on-site time for several days or a week or more…let’s talk because if you’re buyin’…I’m fliyin’.