Hyundai Motors Outdoor Campaign
BACKGROUND: Hyundai Motors had made a media buy for all of the outdoor ad space for New York Yankee train station. Dubbed “Station Domination”—the campaign was to engulf the station media space for a month period during baseball season.
PROJECT ASSIGNMENT: Develop a campaign that features the primary cars for the Hyundai lineup to consumers using the Yankee stadium train platform for travel.
MY ROLE: Concept Development, Full Design Implementation, Photo Composition, Production & Keyline
CATEGORIES: Hyundai Motors USA, Travel & Automotive, Outdoor