Lufthansa Miles & More Customer Loyalty Animated Christmas Card

BACKGROUND: Each year, Lufthansa held an internal incentive contest for employees to participate. We were tasked with the development of 4-5 entirely new conceptual themes based upon current trends. Thereafter, we would develop a single theme into an internal sales program to incite employees to encourage consumers they come into contact with to sign up for the Miles & More frequent flyer program. Points were accrued by employees that were accumulated towards theme related prizes.

PROJECT ASSIGNMENT: Develop a multi-tier incentive campaign-based mailer to be based upon a selected theme and coordinate the design and implementation of premium prizes as part of the incentive program.

MY ROLE: Concept Development, Format Development, Full Design Implementation, Photo Compositions, Production & Keyline

CATEGORIES: Lufthansa Airlines, Travel & Leisure, Incentive Programs


Date December 1, 2009 Categories Client Lufthansa Airlines URL