Mazda RX-8 Pitch Campaign
BACKGROUND: After losing the agency of record business for Hyundai Motors USA, a small group of team members including myself set off on a quest to try to pitch the Mazda USA account. This campaign was developed to lunch the upcoming launch of the new Mazda RX-8 rotary sports car.
PROJECT ASSIGNMENT: Develop a fully branded campaign centered around the new Mazda RX-8 within the U.S. market.
MY ROLE: Concept Development, Design, Photo Compositing
CATEGORIES: Mazda Motors, Automotive