Samsung POS for Best Buy

BACKGROUND: Samsung came to us looking for a Point-of-Sale display piece for their newest line of TVs. This concept represents a full display setup in-store featuring a molded lower unit equipped with an interactive, scroll wheel plus on-screen stickers and remote control holder.

PROJECT ASSIGNMENT: Develop a Best Buy product display unit to help engage prospective buyers on the key benefits and features of this TV.

MY ROLE: Concept Development, Format Development, Full Design Implementation

CATEGORIES: Point of Display, Consumer Electronics

Circa 2010