Sharp Healthcare Age-In Campaign
BACKGROUND: For those working within Healthcare Advertising vertical market—the Fall period can be quite hectic. This is a portion of the 2017 Sharp Healthcare Age-In campaign I helped to develop. Based out of the San Diego region, Sharp covers primarily the Southern California region. Based upon this, most of the imagery used are bright in nature, somewhat beachy or outdoors-oriented and sure to portray an active lifestyle as this audience is pre-65.
PROJECT ASSIGNMENT: Develop a cohesive campaign which included multiple media tactics with a primary incentive of a $10 CVS gift card for attending a hosted seminar within the region.
MY ROLE: Concept Development, Full Design, Digital Compositions, Final Production & Keyline
CATEGORIES: Direct Mail, Digital Marketing, Social Media Marketing, Healthcare