Technology has changed marketing forever, and I’ve had a front seat. I first learned on a Mac Classic and can still recall my first professional Mac had 8MB of RAM, a 40MB Hard drive (Mac IIci), and Photoshop came on multiple tan-colored HD disks…
I still love the endless possibilities of marketing and advertising to produce high-quality work and results. From my earliest years starting in Direct Response Marketing to now, I’ve learned to adapt, apply my experience, and listen closely to what matters—the clients we serve and their needs. I pride myself on my ability to break down complex problems and utilize an array of tech stacks to create efficiencies.
It's not often now that you hear the term "renaissance man" applied to or correctly used in reference to people in our business. In Tony's case not only does the term apply, the man owns it!
Tony is not only a superb manager of graphic services he's also an excellent designer, an extremely adept technician and a very capable conceptualist.
Tony is highly conceptual and a great presenter and communicator. He is someone you want to put in front of the client. We worked together on several projects including a 100 page business-to-business catalog for Visa participating banks. He managed the entire project from concept to extensive photoshoots to execution and keylining. The client was thrilled with the final product. I would highly recommend Tony. He is passionate about his work and about developing solutions for clients.
Tony was great to work with. He always had a great appetite for wanting to try something new. That willingness to go above the expected delivered some truly great work.
Tony possesses a creative talent that is far-reaching. His creative vision allows him to see a concept from inception through fruition. His rock solid design skills help drive a look and feel that is always remarkably fresh while remaining true to the overall strategy and concept. His energy in brainstorms is infectious, making him a strong collaborator for all of his teammates. But what quality is Tony's best? His can-do, never-say-die attitude.
Tony was an outstanding partner. He always puts the client first, comes up with fantastic creative, and goes the extra mile to deliver impactful marketing campaigns. During his time leading the creative for VHP's Covered California marketing, we saw an over 100% increase in membership.
When Anthony came on board as a freelance designer, it was like oxygen hitting a fire. He is one of those individuals who will give you all he’s got, plus 50% more. He was not only an endless well of creative ideas but he could implement his ideas effortlessly with other team members. I could always depend on his energy, enthusiasm, and talent. He has a great work ethic – I would work with him or for him again anytime.
He and his team produced lots of integrated campaigns including direct mail, newspaper, radio and some DRTV. I found the pieces that Tony did to be of high quality—well designed, good use of colors and imagery, and followed production specifications. Tony was good at refining processes to be more productive and I found him to be a good team player, easy to work with and was willing to adapt creative when necessary to meet production or vendor limitations.
Tony was a pleasure to work with. He put in a lot of hours to make sure the work got done. He paid attention to details to provide the best work that met the client's objectives. Tony was a team player who was willing to help out anyone. He was was a great combination of professional and fun.
