Logo design is one of the first steps forward for either a new or existing brand. By combining an understanding of the market and a keen eye for what best encapsulates your brand attributes, a logo design starts to form a brand. The process must begin with an understanding of both your strengths and weaknesses. What do you believe sets your company apart in your area, region, or even nationally? Afterward, concept development begins with the development process of a logo design. Several rounds of iterations and adjustments are typically needed and expected. The result is the beginning of a makeover for your brand or the start of a new one altogether.
Prevo Health Solutions is the premier wellness solutions provider in the club industry, and we offer online, onsite, and on-target wellness programming to help clubs increase member usage and reduce healthcare costs. The goal was the development of a logotype mark which helped to exhibit the goal of encouraging healthy eating and awareness. After rounds of adjustments and modifications, a final set of logos is prepared, providing the company with logos for various application uses, both in color and black and white.
MY ROLE: Brand Needs Analysis. Logo Design
