LG Neon II Smartphone

By combining package design skills with a working knowledge of structural engineering—a launch kit starts to take form. Each executive launch kit developed must be designed to represent the likely end-user and their needs. Inside, kits provide a quick overview of the phone’s primary features along with a letter to the executive about the primary audience for this phone. This helps with the sell-through of units for distribution within regional stores. It also allows internal staff to understand their product lines and likely audience better.

Conceptually, the designs provided encompass the lifestyles and trends of this audience. Dimensional kits like this include a custom shipping box, a designed shipping label, a package design that provides key phone benefits, a live phone unit, a letter, a hidden compartment for securing a User Guide, and charging accessories.

Back by popular demand—the LG Neon phone was reborn. This phone targeted young adults from high school to college-level students wanting a trendy but simple smartphone. This launch kit was developed to introduce the 2011 LG Neon II smartphone to AT&T district managers before the phone’s availability for market release. This series of concept renderings was presented to the client, and a final selected design was produced that most resembled the urban design theme but within a simplified format.

Role: Package Design, Concept Development & Design, Copy Headlines, Digital Renderings