Packaging
Product design starts with understanding the market and competitors in this space, dominated by big industry. By combining product design skills with an eye for rich and vibrant designs, a product design can “pop” on the shelf to gain needed attention from consumers. This approach for color-packed designs with rich imagery and pure jewel tones strikes a balance of freshness and purity.
Conceptually, the client was looking to expand beyond its frozen fruit product line and venture into the shelf-stable, single-use fruit cup category.
Wawona Frozen Foods specializes in growing and freezing fresh fruits. Beginning as a small farm over fifty years ago, we continue today as a grower, processor, and major supplier of fruit and fruit products. Pioneering the frozen fruit industry, this family-owned company is a result of one farmer’s commitment to delivering the very best fresh frozen fruit products to the marketplace. Wawona’s success and prosperity are due to our family’s commitment to excellence, which continues today as a family-owned and operated company. We ship more than 100 million pounds of product annually.
Role: Product Design, Concept Development & Design, Photography, Digital Compositions, Keyline & Production
