Hyundai Motors NY Yankees “Station Domination” Program

Hyundai Motors had made a media buy for all of the outdoor ad space for the New York Yankee train station. Dubbed “Station Domination”—the campaign was to engulf the station media space for a month period during baseball season. The assignment was to develop a campaign featuring the primary cars for the Hyundai lineup and consumers using the Yankee Stadium train platform for travel.

MY ROLE: Concept Development, Full Design Implementation, Photo Composition, Production & Keyline