Harvard Pilgrim Health Care “HaPi” Integrated Medicare Campaign

Harvard Pilgrim Health Care is an East Coast healthcare provider. In this campaign, we supported the lead agency, which created the “HaPi” theme, including TV, Radio, and Print-based materials. In this supporting role, we led the targeted marketing efforts for Harvard Pilgrim to promote their Medicare plans to seniors. This included multiple targeted direct mail packages to individuals via Facebook ads, display ads including retargeting ads, and a microsite customized to the plan areas served of NH, MA, and ME.

MY ROLE: Concept Development & Design, Copy Headlines, Digital Renderings, Final Keyline & Production