Ronald McDonald House VDP Closed-Matched Direct Mail Package

Each year, Loma Linda Ronald McDonald House operates a walk-and-run event to raise awareness and funding. The goal was to develop a personalized Variable Digital Printed (VDP) direct mail package targeted to prospective donors and participants. The form sheet allows for the full customization of the envelope, letter, and insert to help engage the person in responding. The tri-fold brochure piece was not personalized or a corresponding donation support piece.

MY ROLE: Concept Development, Full Design Implementation, Photo Compositions, Production & Keyline