IDHW Opioid Overdose Prevention Program

The opioid epidemic affects all socio-economic classes, ages, and ethnicities across the United States. The importance of education was the impetus for the development of a comprehensive, integrated media campaign to help educate Idahoans and to dispel the misperception that addictions are a “moral failing” or character defect. The assignment was to develop a comprehensive campaign that helps to provide both preventative and medically assisted treatment (M.A.T.) options for Idahoans afflicted. The campaign included (6) TV Ads cut into :30s, :15s and :06s for Social Media, Digital ads, Social Media ads, (6) Billboards, and Radio in Spanish and English.

MY ROLE: Concept Development, Scripts Development, Talent Selections, Full Campaign Implementation, Film Production Oversight