After losing the agency of record business (Bates USA) for Hyundai Motors USA, a small group of team members, including myself, decided to try to pitch the Mazda USA account. This campaign was developed to launch the upcoming launch of the new Mazda RX-8 rotary sports car. The goal was to develop a fully branded campaign centered around the new Mazda RX-8 within the U.S. market.
MY ROLE: Concept Development, Design, Photo Compositing
