Samsung TV POS Display

Samsung came to us looking for a Point-of-Sale display piece for their newest line of TVs. This concept represents a full display setup in-store featuring a molded lower unit equipped with an interactive scroll wheel plus on-screen stickers and a remote control holder. The goal was to develop a Best Buy product display unit to help engage prospective buyers on this TV’s key benefits and features.

MY ROLE: Concept Development, Format Development, Full Design Implementation