Sharp Health Plan Age-In Campaign

For those working within the Healthcare niche—the Fall period can be pretty hectic. This is a portion of the 2017 Sharp Health Plan’s Age-In campaign I helped to develop. Based out of the San Diego region, Sharp covers primarily the Southern California region. Based on this, most of the imagery used is bright, somewhat beachy, or outdoors-oriented, and it is sure to portray an active lifestyle as this audience is pre-65. The goal was to develop a cohesive campaign that included multiple media tactics with a primary incentive of a $10 CVS gift card for attending a hosted seminar within the region.

MY ROLE: Concept Development, Full Design, Digital Compositions, Final Production & Keyline