Automotive Customer Lifecycle & Retention Program 

Many industries fail to recognize the marketing potential of lifecycle marketing for their products. Nearly all products a consumer purchases have an expiration and replenishment lifecycle. The key is determining whether the Customer Lifetime Value is worth chasing. Ever wonder why most auto loans are 60 months in length? In the auto industry, consumers naturally look for a new car around the 58-month mark. That’s not by coincidence but by design. In the lifespan of a vehicle, however—there are key milestones like check-ups, oil changes, etc., that allow a dealer to catch the right consumer at the right time with not so coincidentally the right offer. The assignment was to develop a CRM communication series for all the key milestones within an Automotive purchase lifecycle.

MY ROLE: Concept Development, Full Design Implementation, Illustrations, Production & Keyline